Our winning entry with Wrigley for the AIM Nudging for Go...
'Bin It for Good' wins Excellence Award
Beacons of Litter
Previous research has suggested that
people are more likely to litter where litter is present. This research tested whether certain types of
litter – larger, brighter and often branded items, such as takeaway containers
and plastic bags – act as ‘beacons of litter’ by attracting greater rates of
littering than other types of litter.
The proportion of people who littered
was highest when ‘beacons’ items of litter were present. People were more
likely to litter a ‘beacons’ item where beacons items were present. This suggests that ‘beacons of litter’ may have a
normative influence on people’s disposal behaviours, however further research
Corley vehicle litter campaign
A pilot to test the
impact of a poster campaign on vehicle litter at one of England’s busiest
Motorway Service Areas.
76% of people who
admitted to littering, suggested the posters would be likely to change their
behaviour in future. The groups most likely to admit to littering were males,
and those aged 25-34.
Our winning entry with Wrig...
Last week our charity bins project with Wrigley won the AIM Nudging for Good Awards, see our winning video here.
'Bin It for Good' wins Exce...
Anti-litter initiative takes AIM Nudging for Good Award
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