Since 2012 the Keep Britain Tidy Centre for Social Innovation has been designing, delivering and evaluating programmes of work focussed on changing behaviour to reduce littering, prevent waste and improve local places through social innovation.
In order to continually improve the effectiveness of the work we deliver, Keep Britain Tidy developed the Centre for Social Innovation.
The Centre works closely with teams and programmes across Keep Britain Tidy to help them monitor, evaluate and improve on their work, as well as to inform and support organisation-wide approaches and strategies.
The Centre also has a close relationship with members of the Keep Britain Tidy Network who play a key role in the Centre by suggesting priority issues to focus on and partnering with us to test innovation on the ground.
Working in close partnership with public and private organisations, the Centre for Social Innovation uses design thinking to understand behaviours and their contexts. Using this insight we develop and pilot innovative solutions.
We rigorously evaluate our interventions to obtain evidence of their success and where successful seek to scale these solutions nationally. We are always aiming to share our solutions and influence local and national policy makers to widen positive change.
We are constantly reflecting on and reviewing our work: our findings and insights inform our next steps as well as the focus and strategy of the Centre and the wider work of Keep Britain Tidy.
We conduct robust desk-based and on-site research to inform every step of our evidence-based work.
We work in partnership with others from the outset and design projects in collaboration.
We use a design thinking approach to challenge assumptions, creatively unpack issues and imagine, prototype and test new solutions.
We apply academic approaches in the real world, creating tangible outcomes.
We focus upon scalable and sustainable solutions to litter, waste and place issues.
We embrace big ideas and funnel them into practical solutions that can be implemented with limited resources.
We use our findings to make recommendations to policy makers and inform positive change.
We work with a wide range of partners who contribute their input, experience and resources to the development of our projects. Check out below the partners we have worked with so far and visit the Partnership section to find out about ways to get involved.
Below you can meet our core team of in-house innovators. We also frequently employ temporary staff who join us for specific projects to conduct research such as behavioural observations, intercept interviews and waste audits.
To get in touch e-mail firstname.lastname@example.org
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